Introducing Wanderlux Beauty Co.


This is Exciting. Scary. Exhilarating, Exhausting, and Pretty Awesome.  After years of talking about my gigantic spa dreams, planning, failed ideas, ups, downs, frustrations, intense joy and inspiration and everything in between, I am finally stepping off on my own and opening my own business.  I have never been on board with the idea that we choose one profession or area of interest when we are 18 years old and stick with it for the rest of our lives.  We are constantly changing and evolving and so should our life’s work.  Although, one thing has remained the same through my career path – I am wildly curious, I love creating and I am also fascinated and dare I say, obsessed with making people feelbeautiful.

15 years ago, I went to an Aveda school for esthetics with the idea that with this certification, I could then leave town, work on a cruise ship and travel the world forever while also having a “grown up job”.  Of course, life itself is a journey and happens all in perfect order, and I ended up staying in Michigan on a different path and have learned to deeply appreciate the value of local businesses, and the difference we can make in our own community.  After years of education, personal experience and struggles, connecting one-on-one with clients and their struggles, and most recently, marketing plastic surgery and premium products and services, it really made me dig deep into why I loved the beauty industry but also what I also hated about it and how I could contribute to it’s evolution.

I believe true beauty is an energy that emits from within, but sometimes tapping into that energy takes one small tweak on the outside, finding a way to enhance a feature you love, the perfect shade of lipstick, or learning one new self-care habit.  This can create space to think about other things, reach within and achieve inner confidence. Once that inner confidence and genuine smile shows up – that is when you witness true beauty.

As I have evolved as a person, my idea of beauty has changed and evolved with me and I believe it’s time for a shift in perspective around this word and how we use it.  I take a  fresh and holistic approach to beauty and am dedicated to transforming the way it shows up in our lives.  I strive to inspire and empower others to be their highest and most beautiful self through beauty and skin care services, mindfulness, and wellness practices. As I mentioned above, beauty services and products can create true life changing results [and are just plain fun!], but nothing is more beautiful than a big genuine smile, good vibes and true inner radiance. So have fun, be free and let me help you uncover what makes you feel most beautiful.   – Jessica Geerling

Welcome to Wanderlux ⋆

“All that is good, does not glitter,
Not all those who wander are lost;
The old that is strong does not wither,
Deep roots are not reached by the frost.

From the ashes a fire shall be woken,
A light from the shadows shall spring;
Renewed shall be blade that was broken,
The crownless again shall be king.”

– J.R.R Tolkien

Jessica GeerlingComment